Today Caleb and I attended the “Effective Marketing Plans: Roadmap to Dynamic Growth” seminar hosted by the Goering Center in Cincinnati. I found this very useful as I am not well-educated in marketing. So, I decided to go so I could learn more and improve upon my skills and the company. One thing I learned from this breakfast seminar was that you can find more results in marketing if you market your service or product to the right person instead of trying to reach as many people as possible. By doing this you can find more profitable customers that may return repeatedly. Overall, I thought this was a very good learning experience to improve my skills and help market the company more effectively.